Samsung Shapes – smart brand staging at the Skyscraper Festival
At the fifth Skyscraper Festival in Frankfurt am Main, main sponsor Samsung Electronics gave visitors extraordinary views of the city. Along the festival route, a trail with five prize stations was created; for each one the Makom team built a shape in a typical Samsung silhouette: smartphone, tablet, laptop, camera and TV.
The Makrolon shapes were anchored in a timber structure and set up at five city-centre locations: Hammering Man, Goetheplatz, the Stock Exchange, the ECB and the Alte Oper. Visitors who had their photo taken at every station received a gift at the Samsung Mobile Store.
