Kategorie: Portfolio EN

Cars, trucks and trams are attractive mobile brand ambassadors. We apply striking wraps – full-surface or with small logos, as you prefer.

With a new 360 m² tent, the Kulturzelt presented itself in 2010 bigger, better ventilated and with better acoustics thanks to its Plexiglas cladding. At night it glowed blue and pink, by day it looked plain grey.

A year later Makom gave the roughly 100 m² of Plexiglas a strong daytime look: a stripe pattern of brushed aluminium film made the cladding shine anew.

On an oversized hand sculpture at Frankfurt Airport, Samsung presents its latest phone. The sculpture at the approach to Terminal 2 was developed with the American architect, artist and designer Jan Lorenc; together with Cheil Communications and Media Frankfurt, the Outform team realised the art and marketing project.

The global campaign’s motto: “The World in Your Hand”. The “Rising Hand” of polished aluminium with red acrylic is 15.2 m tall and weighs 27 tonnes. It is part of an international art project with 22 hand sculptures at airports in 20 countries – Frankfurt was the first location.

For BMW’s presentation at the World Summit on Sustainable Development in Johannesburg, Makom produced an air-supported hall in the shape of a hemisphere from 900 m² of balloon fabric, plus 2,100 m² of PVC prints for the pavilions. In a very short time Makom developed the hall’s technology and a new rail system to pull the skin on and off – so the material underneath could be lit with projections from inside at night.

At CeBIT, Siemens advertised with nine 7.5 m high, photo-realistic 3D replicas of the M75 outdoor phone at a scale of 55:1. A team of 25 installed the 8-tonne giant phones at the Hannover fairground – on bases replicating rock and ice to symbolise their outdoor toughness.

The nine phones were produced in just six weeks in a joint Outform and Makom facility in Kassel – over 3,000 m² with plastics processing, metalwork, digital printing and joinery. An onion-like build-up of steel and plastic layers plus a hardcoat makes the surface tough; the rock bases were moulded from real rocks and finished by hand.

The approx. 80 m² exhibition space recreates a section of beech forest. Above the visitors’ heads, tree crowns form a roof that changes with the four seasons. Below stand 4 m high young and old “beech trunks” of printed textile with “carved” quotations.

Giant bean bags looking like a “pile of leaves” invite visitors to sit down. In total the Makom team produced 170 m² of textile print.